Over in article land, my good friend Dave Sergeant has written up the new release from URWERK and Collective today, so please feel free to check that out at your leisure for a detailed look at the watch itself and Dave’s hot takes, and what is his favorite base model in the URWERK catalog.On the Podcast today, however, we’re diving into the background of this project with Martin Frei of URWERK fame and co-founder of Collective, Asher Rapkin. Collective is a US-based group of watch lovers that works directly with brands to create thoughtful, imaginative, and emotive special edition pieces available to the members of the movement only.