As ?a ?traditional ?watchmaking ?company, ?Longines ?has ?been ?producing ?exceptional timepieces ?since ?the ?very ?beginning. ?The ?Longines ?Master ?Collection ?is ?the ?perfect contemporary ?illustration ?of ?this ?concept, ?as ?demonstrated ?by ?the ?success ?of ?this collection ?since ?its ?launch ?in 2005. ?The ?Longines ?Master ?Collection ?blends ?classic elegance ?and ?excellence, ?for ?the ?greatest ?pleasure ?of ?watchmaking ?enthusiasts. Today, ?Longines ?is ?presenting ?new ?pieces ?in ?which ?coloured ?dials ?take ?center ?stage. These gray and blue models add a new variation to the rich array of models offered in The Longines Master Collection.In 2005, Longines launched the line that would become its best-selling product: The Longines Master ?Collection. ?Right ?from ?the ?start, ?this ?range ?has ?enjoyed ?a ?level ?of ?success ?that ?has never ?waned, ?making ?it an emblem ?of ?the brand’s ?watchmaking ?know-how. Over the ?years, new ?sizes and ?sophistications ?have been ?added, ?while ?the timeless ?classicism ?which ?is ?the brand’s essential ?characteristic ?and ?which has played ?a ?major ?role ?in ?its ?success ?worldwide has always been maintained.This ?year, ?Longines ?is ?launching ?two ?editions: ?one ?in ?gray ?and ?the ?other ?in ?blue. ?These fashionable chromatic variations are perfectly in line with the classic and understated spirit of this ?collection. ?The ?sunray ?blue ?or ?sunray ?gray ?dial ?shows ?the ?hours, ?minutes ?and ?seconds thanks to rhodium-plated hands that stand out subtly. The gray models, as well as the men's blue model, are available with an alligator watch strap of the same colour as the dial for total harmony.These models of the Longines Master Collection come in several diameters, so that men and women ?can ?find ?the ?watch ?best ?suited ?to ?their ?wrist. ?The ?clear ?underside ?of ?the ?steel ?case allows ?one ?to ?admire ?the ?scintillating ?movement ?of ?the ?automatic ?calibres ?with ?which ?these pieces are fitted. These elegant timepieces are complimented by a steel bracelet or gray or blue alligator watch strap, all fitted with a folding safety clasp.Based in Saint-Imier, Switzerland since 1832, Longines watchmakers enjoy an expertise steeped in tradition, elegance and performance. With generations of experience as the official timekeeper for world championships, and as a partner of international sports federations, Longines has created strong and long-lasting relationships in the world of sports, over the years. Known for the elegance of its timepieces, Longines is a member of Swatch Group Ltd., the world's leading watchmaker. The Longines brand, with its winged hourglass emblem, is established in over 150 countries. ??For more information please visit the official website.