Nomos is a huge hit in its home country, Germany, and in its price range, the brand is extremely popular. This is likely is due to a combination of the watches’ Bauhaus-inspired design,?the company’s laid-back, friendly attitude and how Nomos?approaches their customers.? Which factor is most important?? I’m not sure.NomosWhat I can tell you, however, is that almost every co-worker (I live and work in Germany) who buys a new watch at least considers a Nomos. The choice often includes one of Nomos' signature models. This made me wonder more about the secret behind Nomos' success. Personally, I like Nomos. For several years, we’ve visited the brand in Basel, have attended their unique receptions at BaselWorld, and have been to the manufacture in Glashutte multiple times. However,?I have never truly considered buying?one until recently. Let me elaborate on this a?bit more.First real watch for manyNomos is a true success story in many ways. It’s a company that started its life when Germany reunified in 1990 and has, in that short period, become one of the most iconic watch German brands.?Their design aspect is simple and classic: one could say classically Germanic. Additionally, NOMOS watches are not only attractive, but also relativley affordable.?You get a lot of watch for your money?and many young Germans choose Nomos as their first real watch over well-known Swiss?timepieces.?The production is in?Glashutte, a historic home of German?watchmaking, and the movements Nomos uses are in-house produced.Nomos Ahoi Atlantik DatumWhat I’ve been searching for is that “it factor” that apparently affects so many when wearing a Nomos. In order to attempt this, I reached out to the friendly people at the press office?and asked if I could review?one of their 2017?novelties: the Nomos?Ahoi?Atlantik?Datum.?They kindly agreed and in a few days the watch was at my office. German precision so far! ??As I lifted the green box out of the parcel,?a group of 6 guys gathered around me and before I could even take a glance of the Nomos, it was gone! They all wanted?to try it and I had no choice but to sit back and let all of my colleagues have their turns. After about 3-4 deep sighs, many?wristshots?and 20 minutes later?the watch was?finally on my wrist. My first impression: impressive.New sizeThe Nomos Ahoi?Atlantik Datum is not a new model,?but the range was expanded when it received a new size. This was key for me because in the past, I overlooked Nomos watches (for my own collection) because of their smaller sizes. I'm not a huge guy, but I'm tall and have a relatively large wrist. Watches below?38mm don't look so good on me, especially if they’re modern watches.?Also?the clean, almost sterile design hasn’t really been my thing. This new?Nomos?Ahoi?Atlantik Datum, with its 40mm size and 10.6mm thickness, though, looked perfect for me. I know some may say that Nomos should keep true to their relatively short history and keep on producing smaller watches, but I disagree. The brand is still far from making >44mm timepieces?like others, so call this a moderate increase. What we end up with is a well-balanced?watch with a large dial with a short lug design that adds to the visual size of the watch. Got the looksThe dial has a dark (Atlantik) blue color and that is something I fancy. The little neon orange second-hand is a nice touch and makes the watch instantly recognizable. While the main hands?are?gold-plated, all these colors form a nice harmony. The date is hidden at the 6 o'clock position and it does not disturb the unity of?the dial. The Arabic?numerals?are a Nomos design trademark just like the aforementioned orange?second-hand. Like every real?diver, the Nomos?Ahoi?Atlantik?Datum also has a screw-down?crown?with crown-guard. There are other nice details, like the?display case back, which?is fixed with 6 screws to the case.?Then there’s the movement, which is beautiful and has a real wow effect.DUWAs I said in the beginning, Nomos is very proud of their in-house movements and they are beautiful works of art. The beating heart of the Nomos?Ahoi?Atlantik?Datum is the caliber DUW5101. It is?an automatic?26-jewel movement, with circa 42 hours of power reserve, date and?Incabloc?shock protection.?The DUW5101 (Deutsche?Uhrenwerke?as in German Movements) has a hacking mechanism that allows you to set the time as accurately?as possible. It’s also beautifully decorated with blued screws and rhodium surfaces decorated with?the unmistakable?Glashutte stripes?and the?Nomos?perlage. Since the Nomos?Ahoi?Atlantik?Datum is considered a sporty?watch from Nomos it also has a water resistance of 200 meters and that, despite the lack of a rotating bezel, actually allows?you to take it diving.?PriceThe strap on the Nomos?Ahoi?Atlantik?Datum is not leather, but a?more sporty 20mm nylon. It feels like a very soft two-piece?NATO. The Nomos buckle takes inspiration from the vintage winged clasps. Price-wise, the Nomos?Ahoi?Atlantik?Datum costs $3620 delivered when ordering it from the Nomos online shop. This is a bit more expensive than your average Nomos. Here's my contention, though; it is not an average Nomos. What it is? is a lovely watch with great wrist presence, more sporting capability and a future classic. With an increased size and a colorful dial, the Nomos Ahoi?Atlantik?Datum has now finally made it my list of potential additions.?For more information on Nomos and their collections,?please visit their website. Now issued with a RAL2005 seconds hand instead of the original red (it’s much better)…