I read about this brand before, also on WristWatchReview.com, but the last Dutch copy of Miljonair Magazine (and I am not the target audience probably :-)) did a small essay on ‘bling’ watches. Ritmo Mundo and ofcourse the terrible creations for hiphopping USA, Jacob & Co were both heavily mentioned in the article as being awfully hip and populair amongst Paris Hilton, Brad Pitt, Matt Damon, 50 cents and a lot of his iced homies.To quote probably the same target audience, these watches are “like school on sunday… no class!”